ChromaWhiteTRx new to Classic Beauty

July 29, 2009 by Janet
Filed under News

DERMALOGICA LAUNCHES

CHROMAWHITE TRx

A COMPREHENSIVE & SYNERGISTIC WHITENING SYSTEM

Dermalogica, the skin health experts, announce the launch of ChromaWhite TRx, a new, synergistic skin brightening system that works to lessen the appearance of hyperpigmentation in as little as four weeks. The primary mission of the new product line: to target current pigmentation while protecting skin against further development of hyperpigmentation, for a more consistent, brighter skin tone, free of darkened areas.

Uneven skin tone has been determined to add 10 to 12 years to a woman’s perceived age, according to a 2006 study conducted at Vienna’s Ludwig-Boltzmann Institute for Urban Ecology, with findings published in the scientific journal Evolution and Human Behavior. “The study pointed out that wrinkles aren’t the only visual cue to a woman’s age,” says Dermalogica founder Jane Wurwand. “Skin tone and luminosity have generally been overlooked as indicators of skin health, when in fact these are very significant measurements of skin condition.” In the United States, skin brightening is a growing trend, with the market increasing by 24 percent last year according to Crain’s New York Business.

ChromaWhite TRx is the first brightening system to take a three step approach to controlling hyperpigmentation while simultaneously focusing on improving skin health. Typically, consumers rely on a single treatment product containing skin brighteners, rather than approach pigment-balancing in every aspect of their skin care regimen. Because the production of skin pigmentation is a multi-step process, a multi-step system must be used to control discolouration and produce visible brightening results. With ChromaWhite TRx, consumers will prepare skin for maximum treatment through cleansing and exfoliation, prevent pigmentation formation on a cellular level with targeted treatments, and protect skin from environmental assaults that trigger discolouration with sophisticated treatment moisturizers, including SPF30 protection.

The line introduces seven new products to the internationally respected Dermalogica brand, both professional and retail. Dermalogica enlisted an Asian pharmaceutical company to produce high tech ingredients that have not yet been used in brightening products. In particular, the ChromaWhite TRx system introduces the use of Algae extracts to help control the cellular messenger systems that direct the cells to make pigmentation. The incorporation of Vitamin C and its derivatives such as MAP (Magnesium Ascorbyl Phosphate), Niacinamide and Ascorbyl Glucoside contribute to the effect of brightening the skin without impairing skin health.

Among the “hero” ingredients are the peptide that controls melanin formation, Lactobacillus/Pumpkin Fruit ferment, Papain, Salicylic and Lactic Acids to exfoliate and stimulate cell renewal and cell turnover, plus Phytic Acid and Zinc Glycinate to inhibit the Tyrosinase enzyme which plays a critical role in melanin formation. Deeply moisturizing ingredients including Shea Butter and Hyaluronic Acid relieve dryness, increase skin suppleness and resiliency.

Dermalogica revolutionized the skin care industry in 1986 with innovative formulations which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colours and fragrances. Launching with a cleanser, spray- toner, moisturizer and scrub which remain among the company’s top-sellers today, industry visionary Jane Wurwand developed the brand from an idea to the world’s most-requested professional skin care brand. Today, Dermalogica is changing the business of skin care again with the introduction of Face Mapping^® skin analysis, MicroZone Treatments^SM and the Skin Bar^SM centre where licensed skin therapists educate the client through skin analysis and treatment and prescriptive retail recommendations.